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London Moves East

EAST LONDON IS EUROPE’S MOST IMPORTANT HUB FOR BOTH THE CREATIVE INDUSTRIES AND TECHNOLOGY.

Royal Wharf, LondonAlthough very much connected to the rest in both geography and spirit, the east now exerts its own magnetism, drawing shoppers and cultural tourists throughout the week.

North of Canary Wharf, swathes of former warehouses and artisan buildings in areas like Shoreditch and Spitalfields have been re-energised to the point where east London hosts many of Europe’s key creative and technology districts with a vibrant food, nightlife and cultural scene to match. The government’s key ‘East London Tech City’ initiative has gained backing from global technology giants such as Google, Facebook and Intel.

The legacy of the 2012 Olympics was to further transform and regenerate east London, with the new Olympic Park a central focal point for a swathe of the city including, among other things, Europe’s largest urban shopping centre in the form of Westfield, which occupies almost two million square feet and incorporates a John Lewis department store, a Waitrose supermarket, a seventeen-screen cinema and a Marks and Spencer amongst its 370 or so shops and restaurants.